Portrait
Lenah Nicola Crass has been a member of the radicant Bank AG Executive Board since August 2022. In her role as Chief Market Officer, she is responsible for Marketing, Communications and Client Support. Most recently, Lenah was responsible for the Europe-wide marketing strategy at UBS as Head of Strategic Marketing Wealth Management since 2019, with a strong focus on digital marketing. Prior to that, she spent several years at Bank Julius Baer as Head of Marketing Communications and at SIX Group as Head of Marketing Services. In addition, she brings several years of experience as a client advisor at the Lombard Odier Group.
Education
- Corporate Sustainability, Executive Education, Yale School of Management; 2021
- Digital Marketing Strategy and Analytics; Executive Education, MIT Sloan School of Management; 2021
- Master of Business Administration, Marketing International Management and Organization, University of Mannheim (2 semesters abroad: Economics, Università Commerciale Luigi Bocconi and Corporate Finance, Universitat Autònoma de Barcelona); 2007